Because you really want more than just a seat.

The often elusive proverbial seat at the table is a standard metaphor for having the respect and credibility when high-level decisions of impact get made, usually long before the creative brief is written. We hear the complaint often that designers want, need and deserve a seat. And yet, most designers make half or less in income what their CEO, CMO or VP of Marketing clients make. That disparity severely compromises both credibility and confidence as a contributor equal in status. 


So getting invited to a table is just the beginning. Every table has its own dynamic around power and status. The chance to create real impact and value comes once you earn respect as a leader and expert. The ultimate power position is to be the person extending coveted invitations. 


So while we talk about sales conversations and $200K as a revenue or income milestone for financial stability and confidence, it's about more than the money. It is about shifting the dynamic of the power structure by giving design a chance to lead because designers understand yourselves as leaders. The shift is from taking orders from a creative brief or trying to figure out an informal creative brief from a client that doesn't deem it necessary, to setting the agenda and maintaining control over the conversation from the very first interaction. The most successful designers do this with finesse but the 98% don't. . 


Some of the new AIGA data shows that 85% of designers will be entrepreneurs at some point in their career. It also shows that, even as dynamics shift toward in-house teams, the self-employed or business owner designers are among those making the most money. Not all designers care about money enough to stretch but imagine everything that shifts about the industry if 10-20% of designers were earning more than $200K instead of less than 2%. Imagine how your life changes is you are among that larger elite class of consultant designers certain of your worth and leading your clients with confidence. 


My mission is to support designers as confident expert leaders and consultants who do more than wish for a seat. I want you to never again serve a client that isn't certain of your value. I want support you as you build scalable, sustainable, and profitable businesses that create a balanced and prosperous life because I know you'll use any excess to do great things for others. 


So I've designed this table to serve as a model for what I hope to help you create for your clients. Your invitation starts with a 2-day event that is part training and part mastermind. We'll explore things like power and status as well as inner authority and credibility as business owners and consultants. We'll also talk business models, sales strategies, and exit plans. The ultimate goal is to help you prepare for a more prosperous 2022 by creating a clear plan for yourself and elevating your client engagements through better positioning of your expertise. 


Whether general admission or VIP, you'll get a mix of inspiration and immediately applicable skills while connecting with like-minded future table creators and other inspiring guests. As VIP you'll just get extra content...and, if one of the first 20, a super fabulous box of goodies! (Scroll down for a preview!)


Consider yourself invited and claim your seat today! 

Claim your seat!

One event with two experience options: General admission for those more passively inclined. Then VIP for anyone ready to get a jumpstart on elevating your value and increasing your prosperity...or who just likes some really awesome SWAG (while limited supplies last).

General Admission

Attend live online via Zoom with live coaching opportunities, as well as inspiration and tangible tactics you can immediately apply and implement.

Reserve General Admission

VIP

In addition to event attendance, all VIP upgrades include:

-  Participation in the Embodying Authority energy session in the evening of Day 1

- A 30-minute individual 2022 "Design Your Table Blueprint Strategy Session" with Sherra Bell on either December 16 or 17

- Attendance at a post-event 2022 Business Strategy Integration Mastermind on December 18


*The first 20 registered before midnight on Monday, December 6 also get a SWAG engagement box and guaranteed hot seat coaching at the December 18 Mastermind. 

Reserve VIP Seat + Box

VIP Box Preview

The extra group and individual coaching are worth 10x the cost of the VIP ticket but there is also this gorgeous box! Supplies are limited and the deadline to receive by mail in time for the event is midnight on December 6.

Reserve VIP Seat + Box

Things We'll Cover

Authority & Credibility

Being in business without a clear understanding of the unspoken rules of engagement regarding power and status creates disadvantage in any negotiation. It's time to learn those rules if you want to be an equal or leader at any table. 

Balancing Purpose and Profit

Most creative entrepreneurs have a clear why for starting a business. Find or clarify yours  and explore ways to balance how much you care with being unapologetically profitable in your business and prosperous in your life. 

Fundamentals of Selling Creativity

Becoming great at sales takes practice but even a few basics can bring quick impact on your revenue. Learning to connect with clients over the value you generate changes the conversation and makes you a more respected partner at their table.

Business Building 

From the solopreneur to the agency owner, the various business models available to a creative entrepreneur require something different from the owners who choose them. Making an informed and intentional decision is half the battle.

Schedule: Day 1 
(December 14th)

9:45-10:00am ET

Registration/Zoom opens

10:00-11:30am ET

Session 1: The Dynamic of This and Other Tables

11:30am-12:00pm ET 

Break

12:00-1:30pm ET 

Session 2: The Entrepreneurial Arc for Designers

1:30-2:30pm ET 

Break

2:30-4:00pm ET

Session 3: Power & Authority

4:00-4:30pm ET

Break

4:30-6:00pm

Session 4: Credible Expertise for Consultants

6:00-7:00pm ET

Break

7:00-8:30pm ET

VIP Special Session: Embodying Authority

Schedule: Day 2 
(December 15th)

9:45-10:00am ET

Registration/Zoom opens

10:00-11:30am ET

Session 5: Proactive Receptivity and Intentional Sales Strategies

11:30am-12:00pm ET 

Break

12:00-1:30pm ET 

Session 6: The Power of Intention

1:30-2:30pm ET

Break

2:30-4:00pm ET

Session 7: Start with the End in Mind Growth and Exit Strategies 

4:00-4:30pm ET

Closing

4:30-6:00pm

Ask Me Anything Post-Event Q&A 

VIP Bonus Mastermind 
(December 18th)

9:15-9:30am ET

Registration/Zoom opens

9:30-11:30am ET

Session 1 / Intro +  5x Hot Seats

11:30am-12:00pm ET 

Break

12:00-1:40pm ET 

Session 2: 5x Hot Seats

1:40-2:00pm ET

Break

2:00-4:00pm ET

Session 3: 6x Hot Seats

4:00-4:30pm ET

Break

4:30-6:30pm

Session 4: 4x Hot Seats, Q&A + Closing 

Who should attend? 

Solopreneurs

Whether starting new or a seasoned veteran working below your potential, you want to be more than a freelancer but may or may not have any interest in building a team. Your primary goal is to create stable income without killing yourself and while doing great work for clients who respect you. You are making less than $200,000 annually and know you can do better. 

Micro-Boutique Owners

You've crossed the $200,000 revenue milestone and/or begun early formation of a team through some mix of collaborators, partners, contractors, employees, and interns. Focus now is on elevating your clients and projects while learning to hire and delegate  with basic project management skills and systems. This is a season of mastery and establishing a clear niche expertise and point of view.

Studio Owners

At, near, or in multiples of $1M in revenue and/or over $200,000 in personal income, your focus is team building and process efficiencies while elevating your client offers for sustainable growth. Whether near or distant, possible exit strategies are under consideration and you have a sense of urgency about building something that can sustain itself with or without your labor. 


*Some of what we discuss at Design Your Table may be old hat for you. A more intimate, curated roundtable event is being planned for studio owners on Feb 1-2, 2022. If you register for Design Your Table, you will be the first to get notice when to apply and if accepted as a match for the experience, you'll even get to deduct your  DYT ticket price from the cost of attending.

Current or past AIGA Chapter Leader?

Register Here

About Sherra

A designer turned social justice advocate who became a sales consultant and business coach by way of creative recruiting, I serve purpose-driven, creative entrepreneurs who want to build sustainable and scalable businesses that support prosperous and balanced lives. My coaching focuses on helping designers earn market credibility and personal incomes higher than 98% of their peers by developing the skills and confidence needed to sell, hire, and manage well as consultants and leaders.

Involved since college, I'm an established AIGA leader who served as AIGA Atlanta President from 2005-2007 and currently serve as the Incoming President's Council Chair coaching chapter leaders. 
Visit my LinkedIn profile

So you don't have to scroll back up! ;-)

Come on...you know you want to do this! You won't regret it. Grab your seat and get a head start on establishing greater authority and credibility with clients in 2022 so that you can build the sustainable business and prosperous life equal to your talent and worthy of your hustle. 

General Admission

Attend live online via Zoom with live coaching opportunities, as well as inspiration and tangible tactics you can immediately apply and implement.

Reserve General Admission

VIP

In addition to event attendance, all VIP upgrades include:

-  Participation in the Embodying Authority energy session in the evening of Day 1

- A 30-minute individual 2022 "Design Your Table Blueprint Strategy Session" with Sherra Bell on either December 16 or 17

- Attendance at a post-event 2022 Business Strategy Integration Mastermind on December 18


*The first 20 registered before midnight on Monday, December 6 also get a SWAG engagement box and guaranteed hot seat coaching at the December 18 Mastermind. 

Reserve VIP Seat + Box

Questions

sb@sherrabell.com

Text or Call Sherra

404-575-4111

Will you be there?!

I promise this table will be two days packed full of valuable content while surrounded by some of my favorite amazing people. The only thing that could  make it better is if you attend too...and invite your friends. Grab your seat today!