As your experience grows, your work changes.
No longer just producing artifacts, you’re shaping decisions, clarifying priorities, and helping clients think more clearly about what matters.
But for many experienced designers and creative leaders, their positioning hasn’t caught up.
Websites still describe services instead of outcomes. Sales conversations and proposals drift toward execution, even when the actual value delivered is judgment and guidance.
Some people arrive here already calling this consulting but wondering why sales and scaled growth still feel heavier and more complicated than they should.
Others haven’t named it yet. They just know their work has evolved beyond freelancer or studio models even if their language and offers haven’t.
The issue isn’t confidence, capability, or even sales tactics.
It’s a language and alignment problem.
Telling a New Story
When the way you describe your work doesn’t match how you actually think and operate, everything from your sales conversations, proposals, and websites to your hiring and internal operations feels harder than it needs to be.
My newest offers, created in partnership with Jim Karwisch, help close that gap, so you have a clear vision for building momentum and telling a well-aligned story of the value you create.
Not a louder one. A truer one.
Evolving Needs Over Time
Your career remains ever fluid and so has mine. Many of my entrepreneur clients were once jobseekers I placed early in my creative staffing career. Others were students I mentored during my AIGA Atlanta board services. Some were past clients hiring talent through me.
The inspiration for doing sales training at all came from an agency client I served at both staffing companies. When I reached out to tell them I was now on my own, they responded that they didn't need any designers but if I knew a sales person they would hire one of those. I responded to the market and my second client was one of my college design idols, proving to me that even my heroes needed something I could provide and that staying responsive to the market would always serve me well.
Design Industry Facts...
Stats like these tell me that the industry still needs coaches like me...and maybe now more than ever.
Global Graphic Design Market:
$59.29 Billion in 2026 and projected to be worth $85.53 Billion by 2031.
Mordor Intelligence, 2026
Expertise: 77% of marketing and creative leaders expect to increase their use of contract talent, and 78% are willing to pay more for candidates and freelancers with specialized skills than without.
Robert Half Salary Guide, 2026
Average Annual Earnings: US Graphic Designers who self-identify as freelancers earn $54,000-$90,000.
Glassdoor, 2026
Earning Potential: Less than 1% of US Creative Directors earn >$200,000 annually
Zip Recruiter, 2026
Race & Gender Statistics
See the racial makeup of the graphic design industry for the United States.
In addition, it is fairly evenly divided female (50.2%) and male (49.8%), with the earning divided also being relatively even. Female graphic designers are paid on average about 95% of what male counterparts earn.
Colorlib, 2025
Ways We Might Work Together...
How you engage depends on the speed at which you want results and the budget you are willing and able to commit. Each level of coaching includes those that come before them so private clients also have access to cohorts and courses. Consulting clients may have relevant course materials made available when helpful.
Courses
Do-it-yourself fundamentals as a sample and starting place or stand-alone value for those for those who aren't ready to invest in cohort or private coaching.
Cohorts & Masterminds
Course cohorts expand on the content with additional trainings and spotlight coaching opportunities, office hours, and asynchronous coaching though group chats and direct messaging via an app. Masterminds are advanced cohorts with peer-led functions for continuity of learning within a curated community.
Coaching
Scheduled private sessions plus ready access through SOS (Sherra-On-Speed dial) phone or video sessions and asynchronous coaching through text or messaging apps. Includes all aligned courses and cohorts.
Consulting
Strategy only or first, short-term engagements that involve an audit to recommend improvement or next steps. They can be precursors to coaching or stand-alone engagements.
Next Level Positioning
Make more for the same or less effort because your next level clients have more zeros on their desired outcomes.
Confident Conversations
Find the patterns in selling to a clear niche consistently with a framework to personalize, not scripts to repeat.
Easy Growth & Team-building
Sell confidently knowing that you also have support for recruitment and team-building.
Scalable Momentum
Removing the friction from your sales, hiring, and operations expands your options.
Outcomes we could create together...
Every engagement is tied to tangible outcomes meant to get you a quick and substantial return on your investment that makes you want to keep coming back for more.
Guarantees don't often make sense because I can' t control your output, but you'll find me always invested in ensuring your success to the best of my ability. Programs will always be evolving based on the successes and struggles of clients, as well as market shifts and the unique opportunities created by whatever challenges come along.
The 3 Best Places to Start for Sales:
These are the typical first step engagements new clients find are the best entry points to working together...
Next Level Narrative Course & Roadmap
5 modules + a 52 page workbook for fundamentals of positioning, client personal , offer packaging and sales conversation framework personalization
Next Level Narrative
Monthly Sales Primer
Course & Roadmap with a 4 session coaching cohort + 4 week office hours to create a sales strategy for either DIY sales efforts or Accelerator prep
Next Level Narrative Seasonal Accelerator
Course & Roadmap with Sales Primer + 12 week coaching cohort & office hours with private coaching upgrade option to support an entire sales cycle
Other First Engagements:
While most of my coaching starts with a sales first approach, there are other skills people hire me for as well:
I am a writer, speaker, and change maker whose core skill sets include design, sales, recruitment/team-building, and leadership development. My Bachelors of Fine Arts in Visual Communications was earned from Auburn University, where I also studied the equivalent of a double minor in architecture and minors in marketing and journalism. Then I earned a Masters of Arts in Religion with a Justice and Peace Studies concentration from Iliff School of Theology where I also was required to take International Studies courses like Women in Development and The Theory of War. The primary focus of those studies was diversity and social change, with a significant emphasis on the American Civil Rights Movement under Dr. Vincent Harding, and reflecting on the role of Christianity in issues of oppression around race, gender, and class.
I am an avid reader and perpetually curious student of life who is highly intuitive and had the great fortune of being trained to think in systems as a designer, scholar, and justice advocate. All of it informs how I coach and consult.